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Listening to your gut is a proficient instinct if you're a hero in an action movie or really hungry. For everyone else, information technology's probably a good idea to get some feedback on your ideas. If you desire to know what your customers think of your production, need ideas from your team for an upcoming bear witness, or want to research public opinion for a project yous're working on, surveys are a peachy style to get that feedback.

Take your survey technique to the next level

There are and so many survey apps out there, and information technology tin can exist overwhelming figuring out which one does what. Particularly given the overlap with form builder apps, which often do similar—but not quite the aforementioned—things. The good news is that whether y'all're doing production research, trying to improve your business, or finally settling the question of whether a hot dog is a sandwich, there's an ideal tool out there for you lot.

To help you figure out where to offset, we tested dozens of online survey apps. The consequence is a list of our elevation x apps, based on which tasks they're best suited for.

The 10 best online survey apps

• SurveyPlanet for beginners

• SurveyMonkey for automatically creating surveys on a telephone or tablet

• Typeform for visualizing logic branching

• QuestionPro for advanced survey logic and scripting

• QuickTapSurvey for in-person surveys

• YesInsights for i-click surveys

• Surveybot for surveys in Facebook Messenger

• SurveySparrow for chatbot-manner surveys

• forms.app for visually appealing surveys

• SoGoSurvey for advanced or corporate surveys

What makes a nifty survey app?

How we evaluate and test apps

All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing almost software. We spend dozens of hours researching and testing apps, using each app as it'south intended to exist used and evaluating it against the criteria we set for the category. We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer accurate evaluations of the categories and apps nosotros review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

Here are the criteria nosotros used when considering apps for this listing:

• In order to get the answers you need, you accept to enquire the right questions. A good survey app volition allow you to option from a diverseness of question types—like multiple selection, short reply, or rating scales, for instance—and customize each question in a way that makes sense to the people answering it. Customizing questions also allows you to collect the exact type of data you lot're looking for, even when you're not looking for a binary yes-no or either-or answer.

• A solid online survey tool will permit you lot to build a survey that uses logic like branching, so that you can direct respondents to answer further questions based on their previous answers. For example, if your first question is "Have you seen The Princess Bride?" you merely want people who answer "Yeah" to see the next question: "Who is your favorite grapheme from The Princess Bride?" We also looked at services that allowed advanced scripting features, if you lot want to put your coding skills to employ on making your survey simply right.

• Collecting information is useless without having a good style to learn from information technology, and then we looked at how well survey tools permit you analyze and consign data. A good survey tool will let you take your data out in common formats similar CSV, Excel, and PowerPoint. For some advanced uses, you might even want a survey app to support SPSS export.

• Branding and pattern are important for your surveys. If you're doing research for your business, you want the people responding to your survey to recognize your brand, so they feel comfortable sharing data with y'all. And a well-designed survey will help respondents know how to reply and follow along. We looked at how like shooting fish in a barrel it was to customize both aspects.

• Finally, we considered the value that each app offers for the money. Many survey apps offering like features, just some will charge based on how many responses your surveys get, while others will allow more responses but charge for features that other platforms give away for free.

While these are the absolute basic criteria for proficient survey tools, this list includes many apps that go above and beyond in terms of features. These tools help you tackle avant-garde techniques, like scripting complex survey logic, automating your workflow, and ensuring your survey is accessible.

It's also worth noting that at that place are enough of grade apps that offer similar features. Some, like Google Forms, may be included in a suite of software y'all already use. But almost course apps are designed to help you collect specific information, similar the names and email addresses of people who'd like to subscribe to your email newsletter. Survey tools, on the other hand, are aimed at large-scale data drove and assay that uncovers broad trends.

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Best survey app for beginners

SurveyPlanet (Spider web)

Know yous need to create a survey, simply non sure how to get started? SurveyPlanet is an first-class place to start. It offers over 90 survey templates with pre-written questions that you can use every bit-is or tweak to better fit your needs.

As you build your survey, you can view a live copy as you edit—correct in the aforementioned window. The editing panel is a thin cavalcade on the left side of the screen and, every bit you add your survey championship, choose from nine question types (e.one thousand., from multiple selection to an image-based question), and input questions, the correct side of the screen will display and populate your survey in real time.

SurveyPlanet makes editing fast in other ways, too. By default, for each question yous enter, you'll see ane text field below it to type in a response. But if you choose Multiple option, Rating, or Course as your question type, you'll automatically run across additional text fields announced equally you begin typing the kickoff response option. This lets you lot quickly add together responses to each question without having to click the + button or press Enter on your keyboard.

We found it easy to quickly create multi-question surveys and tweak the pre-fabricated templates to create exactly what we needed.

SurveyPlanet Toll: Free for unlimited surveys, questions, and responses; from $20/month for a Pro plan with question branching and event exports.

All-time survey app for automatically creating surveys on a phone or tablet

SurveyMonkey (Web, Android, iOS)

One of the biggest names in survey apps, SurveyMonkey also offers one of the easiest ways to create surveys, fifty-fifty when you're mobile. The service uses a sorcerer to walk you through creating your survey, providing real-globe examples for how a question might be structured, which tin can assistance you make up one's mind how to format your survey.

This wizard is specially powerful when combined with SurveyMonkey's mobile app. While most survey apps just let you collect responses on mobile, SurveyMonkey allows y'all to create, edit, gather responses, and analyze results on your smartphone or tablet. And anything y'all do on mobile will sync with your desktop account and vice versa.

When y'all're done edifice the survey, you can send information technology via email, text, or WhatsApp, or share information technology on social media. As responses start coming in, yous can see the full number of responses and completed responses and dig deeper into the data with a pie chart that shows the number of responses to each individual question. This level of analytics is rare on mobile, but SurveyMonkey has figured out a fashion to allow you drill down into the details, even on a minor screen.

When you connect SurveyMonkey to your other apps with Zapier, you can automate key parts of the survey process. You can transport personalized thank-you lot notes to respondents, create to-practise listing items based on survey responses, and more—all with no extra transmission piece of work.

SurveyMonkey Price: Gratuitous for surveys with up to 10 questions; from $25/user/month for a Team Reward plan with unlimited questions and surveys.

Best survey app for visualizing logic branching

Typeform (Spider web)

Typeform does a lot of things very well, including having a wide library of some of the best-looking themes we've found besides as chatbot-style surveys. But the unique characteristic that defenseless our middle was how Typeform visualizes logic branches. Where virtually platforms use dropdown dialogs or lists of conditions, Typeform lets you come across question branches visualized on a map.

Whenever you add logic branches that touch on how the user flows from one question to another, a flow chart is automatically updated to reflect the various paths bachelor. You can zoom in and out of the chart to view questions and their answers and quickly brand sure users aren't hitting dead ends or getting stuck in loops. Information technology's an incredibly useful feature, especially since flaws in the logic of a survey could result in users not finishing.

On top of this, Typeform lets users easily search Unsplash—a repository of royalty-free images—or a library of icons for the perfect visuals without ever leaving Typeform. It as well lets you preview how these visual elements volition look as you build your survey, in the same window, so yous can play with the placement of each image in relation to each question. Y'all tin can even preview how they'll render on a mobile device.

Typeform is a great all-around option, whether yous're looking to customize how your surveys wait, build an embeddable chatbot, or craft complex logic paths. And when yous create automatic Typeform workflows with Zapier, you can take your surveys a step farther. You can apply survey responses to create new electronic mail subscribers, add items to your to-do list, and more—no lawmaking required.

Typeform Cost: Complimentary for up to three surveys with ten questions each; from $35/month for an Essentials plan with up to 1,000 responses and custom Give thanks You screens.

All-time survey app for advanced survey logic and scripting

QuestionPro (Web)

One of the all-time ways to get high-quality results in your survey is to make sure that your audience is answering the right questions. That'southward where logic branching and scripting comes in. If yous enquire a person, "Accept you used our website before?" and then how they answer that question might determine what questions yous follow up with. If they answer "Yes," you might ask, "What did you like best virtually using our website?" But if they say "No," you might follow upward with, "What service did you use instead of ours?" or "What improvements could we brand in the future?"

Logic branching lets you create these variations on a survey. Many services offering the feature, simply QuestionPro goes to a higher place and beyond. On top of offer bones survey logic, information technology also supports custom scripting, which allows for even greater flexibility, if yous accept a bit of coding know-how.

For example, y'all could create a script that creates a pool of questions and and then randomly selects a few of those questions to prove to different people. This can be helpful if yous want to do A/B testing or to reduce survey bias. Survey fatigue, for example, occurs when respondents go tired of answering questions the longer a survey goes on, and and then the answers on afterward questions might exist more than rushed than earlier questions. Randomizing survey question order can help reduce this kind of bias from being focused on specific questions.

QuestionPro'due south custom scripting starts on the Team Edition paid tier, and then it might exist out of reach unless you're working for a decent-sized company, but even if you're an individual, at that place are basic logic tools on the complimentary tier, and even more advanced branching logic on the $85/calendar month Advanced tier.

And past connecting QuestionPro to the other apps in your tech stack, you lot can automatically go notified most new responses or add respondents to your CRM.

QuestionPro Price: Free for unlimited surveys with up to 1,000 responses per survey; from $85/month for an Advanced plan with unlimited responses per survey.

Best survey app for offline surveys

QuickTapSurvey (Web, Android, iOS)

How often take you been handed a receipt at a store and asked to fill up out a survey on it when you get abode? And, exist honest, how oft have you actually done it? This is why in-person surveys tin can be and so effective. Gathering info from your audition when you have them present, and while their mind is all the same focused on whatsoever you desire to survey them about, tin can be incredibly useful. And QuickTapSurvey offers one of the best ways to build offline surveys.

Y'all can create your own survey or cull from more 50 customizable templates based on survey category, like an employee exit survey or postal service-event feedback survey. If you lot build a new survey, you can select a "face-to-confront survey" that shows 1 question at a time or a "mobile form" that allows you to run mobile-merely surveys and shows all questions in a list. When it's fourth dimension to build your survey, you drag and drop different question elements from a floating toolbar, like ratings, text and number fields, and more.

In one case y'all complete your survey, click Publish, and and so log in to the QuickTapSurvey app on your smartphone or tablet and download your newly published survey to collect responses. The survey can be filled out offline and synced back to your business relationship automatically when y'all're online once more.

With Zapier, you tin can also save time on survey follow-upwards. By connecting QuickTapSurvey to the other apps y'all use, you can automatically create new leads from survey responses, share responses with your team in a chat app, and more than.

QuickTapSurvey Price: Costless 14-twenty-four hours trial; from $49/month for a Pro program with custom branding and advanced question types.

Best survey app for one-click surveys

YesInsights (Web)

When creating a survey, sometimes unproblematic is best. YesInsights forces y'all to keep things simple by only allowing yous to create 1-question surveys that respondents can answer with just one click. That's right. You tin only create surveys with 1 question, which allows y'all to collect very precise responses.

The setup procedure is simple. You choose between a regular survey or an NPS survey and whether yous'd similar to e-mail out your survey or use a beta widget that displays it on your website. Then you're ready to draft your one-question survey.

If y'all cull to distribute your survey via e-mail, you can create a landing page that respondents come across afterwards they click their answer or set up a triggered follow-upwardly email. When you're ready to distribute your survey, you select your email service from more than 35 options, and YesInsights will provide the evidently text and HTML for you lot to re-create and paste into your email client.

If you choose to embed your survey on your website, yous can customize the widget's appearance, selecting a lite or dark theme and entering hex codes for background and highlight colors. Y'all can as well set up a thank-you bulletin that appears later on respondents have finished the survey and bespeak when and where the survey should announced on certain folio URLs (immediately after the page loads, after scrolling a niggling, after scrolling to the bottom, etc). When your survey is set, you'll need to install YesInsights' JavaScript snippet on your website.

It'due south also easy to apply survey results from YesInsights to power activities in other apps. For example, you can create a Zap that adds survey respondents to a specific electronic mail marketing list or puts responses into a spreadsheet equally new rows.

YesInsights Cost: Starts at $20/month for a Solo plan with five surveys and one,000 responses.

Best survey app for Facebook Messenger chatbot surveys

Surveybot (Web)

In social club to get practiced responses to your surveys, you need to be able to reach the right audience. Surveybot lets you distribute your surveys to an already-established audience on Facebook by contacting them via Facebook Messenger or Facebook Workplace.

When you lot sign upwardly for Surveybot, you either sign up using Facebook Messenger or Facebook Workplace, or create an account manually and connect your Facebook account after. Building the survey itself is easy—yous can customize welcome and thank-you letters, then drag and drop question types into the editor. You lot'll run across a alive preview of your survey announced equally you type your questions. Yous tin can choose certain logic, like ending the survey if someone responds with an invalid reply, or set reminders if respondents haven't completed the survey after X number of days.

If you have a Facebook Page, you have a diverseness of options for distribution. When y'all're in the Campaign phase of Surveybot's editor, you tin choose to automatically message users with your survey when they comment on a postal service or click on your ad. Once users begin answering your surveys with Surveybot, they'll automatically be added to a "panel," a segment inside Surveybot that shows all previous respondents.

When you take enough users in your panel, y'all could send a direct message over Messenger near your new survey. And lastly, you lot can trigger surveys to launch when someone completes some other survey, when a respondent enters a panel segment, or past calling the Surveybot API. If you'd rather not use Facebook, you notwithstanding have the option of using a standard link to share your survey via other means similar electronic mail or your ain website.

When yous connect Surveybot to the thousands of other apps on Zapier, you tin cutting out a lot of the busywork surrounding surveys. Y'all tin can create Zaps to push new Surveybot responses into Slack, for case, or create new leads in your marketing automation hub, without any lawmaking.

Surveybot Price: Gratuitous for first 50 survey responses; and so pay-every bit-you-go at a starting rate of $iii for fifty responses and scaling up with more responses.

Best survey app for chatbot style surveys

SurveySparrow (Spider web)

You've probably been to dozens of websites that take chatbots popping up in the corner to help new visitors. SurveySparrow lets you create your own, by crafting a survey that takes the grade of a helpful chatbot, request your users questions in a conversational style, on top of letting yous create more traditional surveys.

SurveySparrow is 1 of the few services we found that not just offered chatbot-style surveys, merely fifty-fifty included them on the free tier. When creating a survey, you can choose from a few templates and run into how they would play out in a simulated chat. This approach lets you craft surveys that experience less formal and might be more likely to get answers from your audience.

Better nevertheless, while the surveys are styled like a chatbot, they're more robust than, say, Facebook Messenger. Y'all can create custom buttons, scales, or multiple selection answers, in improver to open-ended text responses. This gives it more than flexibility than SurveyBot, although you'll need to distribute the survey yourself through links, QR codes, or embeds on your own website.

Even if you don't want to utilise chatbot-style surveys, SurveySparrow offers a robust array of traditional surveys with bonny designs. You can customize the templates or create your own surveys from scratch with branching logic, and even export your data to CSV, PDF, and Excel formats on the gratis tier.

By connecting SurveySparrow to Zapier, you tin can do things like become notifications for new responses, automatically add together respondents to your email marketing app, or send event feedback surveys to all attendees.

SurveySparrow Price: Gratis for three surveys with x questions and 100 responses each; and so $19/calendar month for Basic with ane,000 responses per month with unlimited questions.

Best survey app for visually appealing surveys

forms.app (Web)

The design of your survey, as we've talked virtually, is incredibly of import if you want to stick to your visitor's branding, or fifty-fifty just get people to stay engaged long enough to finish your survey. On that front end, forms.app excels more than than any other survey app we tested. The service offers a huge library of dozens of themes with unique color patterns and even animated backgrounds.

Once yous selection a theme, you lot can customize it to an impressive degree. You can modify the fonts used in the class, the chief and accent colors, the shape of the boxes effectually the answers, where buttons are positioned, and a bunch of other minor factors. You tin can even tweak the text to read from right to left, if y'all're creating surveys in languages that read that way.

Even more surprisingly, you tin can customize the appearance of your survey using custom CSS even on the free version of forms.app. This is often a paid characteristic of other survey tools, so nosotros were impressed to see it included here for free.

This service is also, as the name would advise, a more traditional forms app, then if you lot have a need to conduct surveys and also get together form data, using ane service might exist in your best interest. Even if you don't need the rest of the form features, though, few other services volition offer your audience better-looking or more customizable surveys than forms.app.

Connect forms.app to Zapier, and you can automatically send emails, create tasks, and more than whenever there are new survey submissions.

forms.app Toll: Free for upwardly to x forms and 250 responses/month; from $ix/calendar month for a Basic plan with unlimited forms and 1,000 responses per calendar month.

Best survey app for avant-garde or corporate surveys

SoGoSurvey (Web)

Most people don't demand much from a survey—just a unproblematic mode to enquire a few questions and analyze the results. However, if you're working with a larger company, then yous might need a bigger library of questions to quickly build surveys, security features to make sure only certain people are able to access the survey, or more than powerful data analysis tools. SoGoSurvey offers all of these.

For starters, while creating surveys, SoGo has a big question depository financial institution with set-fabricated template questions. Unlike other services, which offer templates for the whole survey, you can mix and match these questions in order to build the survey yous need. In that location are over 200 questions in mostly corporate-oriented categories similar employee satisfaction, compensation, and work-life balance. You can also create your own custom question bank of all the questions you lot create.

When it's time to distribute your survey, you tin create unmarried-use links then each person can only submit 1 respond, or multi-employ links so many people can submit responses from the same link. You tin likewise add together a password to the survey in order to keep people from exterior your organisation from submitting the survey.

Higher tiers of SoGoSurvey let you create custom branching logic, give you total control over your survey's theme (including adding your own company branding), and can even automatically translate the survey to other languages. And by connecting SoGoSurvey to Zapier, y'all can automatically create contacts, tasks, notifications, and more than whenever there are new survey responses.

SoGoSurvey: Free for unlimited surveys with upwards to 100 responses per survey (and up to 200 full responses) per twelvemonth; from $25/month for a Plus program with elementary skip logic, Excel data export, and custom company logos.

Other great online survey tools

Keep in mind: you might already have an app that includes a survey builder. Many grade builder apps include survey templates, and all could be used to make a survey with a fiddling extra piece of work. Marketing automation tools—including e-mail marketing apps like Constant Contact—too oftentimes include survey builders, and then if you're already using i of them for your marketing, it might be best to utilise it for surveys, too.

Or, if you're working in a large enterprise that has more advanced needs from your survey, you might find tools like Qualtrics, Adobe Marketing Cloud, or Zoho Survey to have more features you need.

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Originally published in June 2016 past Matthew Guay, this postal service has also had contributions from Emily Esposito and Hannah Herman.

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Source: https://zapier.com/blog/best-survey-apps/

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